I am currently a senior at UNC-Chapel Hill pursuing a career in strategy and branding. In 2019, I developed chronic health issues that prompted an unexpected lifestyle change and led me to my biggest passion: health and wellness. Not only do I express my creativity in cooking, I exercise my strategic social media skills in managing my own Instagram food page, @tanya_tastes.
During my time abroad in Florence, Italy I was able to explore foods all around the world and immerse myself in different cultures. These skills have further developed my interest in communication as well as social & digital strategy. My work ethic is detail-oriented, I am not afraid to ask questions to expand my skills and I am a natural leader. I’m motivated by curiosity and my willingness to learn, I maintain the same drive both in the kitchen and in my professional work.
I have worked with a dynamic range of brands from food to fashion, and my diverse perspective makes me a great fit for working with various clients. I am very organized and detail-oriented, and am confident in my ability to manage tasks efficiently.This site highlights more of my interests as well as some of my favorite work experiences.
Check out my video below for more about me + why I love cooking!
E D U C A T I O N
I am currently a second semester senior at the University of North Carolina at Chapel Hill!
I'm majoring in Advertising & Public Relations through the Hussman School of Media and Journalism as well as minoring in Entrepreneurial studies. Go Heels!
In Fall 2019, I was able to spend a semester studying abroad in Florence, Italy where I attended Istituto Lorenzo'de Medici.
I studied Italian cuisine, Renaissance History, and grew my skills in the art of travel writing. I am grateful to have been able to call Firenze my home and hope to live abroad again in the future!
This summer, I worked as a Social Media Marketing intern with Partake Foods, a company that provides a healthy alternative to snacking. Here, I tapped into my special interest of health & wellness and support digital strategy initiatives by:
Identify opportunities in the digital space to increase brand awareness across new and existing channels
Managed company communities across platforms including Instagram, Facebook and Zendesk
Researching and evaluating emerging platforms & content trends to increase Partake's online presence
Identifying unique opportunities for Partake to tap into new communities
Conducting case studies to evaluate consumer adoption of product